FROM VISION
TO MARKET.
22 CROSS MARKET is our consultancy platform for those building, developing or growing a brand – from vision to market.
From idea to brand.
From local to international.
From product to commercial growth.

WHAT WE WORK ON
BRAND
Positioning, identity, story and direction
DISTRIBUTION
Wholesale, retail and market access
PRODUCT
Assortment, product development and sourcing
DTC
Direct-to-consumer strategy and development
PRICING
Wholesale, retail and commercial pricing strategy
MARKET DEVELOPMENT
Entering new markets, building relationships and creating opportunities
STRATEGY MEETS REALITY

We believe strategy only becomes valuable when it works in the real world.
That’s why our approach combines brand thinking with hands-on experience across sales, distribution, retail and international markets.
We don’t just advise from the sidelines.
We help brands move forward.
22STATEMENT REPRESENTS BRANDS.
22 CROSS MARKET DEVELOPS THEM.
CROSSING MARKETS. CONNECTING CULTURES.
WORK TOGETHER
LET’S BUILD WHAT’S NEXT.
Interested in working together or want to explore what 22 CROSS MARKET can do for your brand?