22 CROSS MARKET

FROM VISION
TO MARKET.

22 CROSS MARKET is our consultancy platform for those building, developing or growing a brand – from vision to market.

From idea to brand.
From local to international.
From product to commercial growth.

WHAT WE WORK ON

BRAND

Positioning, identity, story and direction

DISTRIBUTION

Wholesale, retail and market access

PRODUCT

Assortment, product development and sourcing

DTC

Direct-to-consumer strategy and development

PRICING

Wholesale, retail and commercial pricing strategy

MARKET DEVELOPMENT

Entering new markets, building relationships and creating opportunities

STRATEGY MEETS REALITY

We believe strategy only becomes valuable when it works in the real world.
That’s why our approach combines brand thinking with hands-on experience across sales, distribution, retail and international markets.
We don’t just advise from the sidelines.
We help brands move forward.

22STATEMENT REPRESENTS BRANDS.
22 CROSS MARKET DEVELOPS THEM.

CROSSING MARKETS. CONNECTING CULTURES.